Westmoreland Cultural Trust Launches “Keep the Arts Alive” Campaign

Westmoreland Cultural Trust recently launched its “Keep the Arts Alive” campaign to preserve the organization from the impact of the ongoing COVID-19 pandemic.

Since mid-March, Westmoreland Cultural Trust has seen more than 100 shows at The Palace Theatre

and more than 250 events at Greensburg Garden & Civic Center canceled due to the global health crisis.

This absence of events and activities has resulted in an anticipated loss of revenue approaching

$500,000.

“As an organization whose mission is to bring people together to celebrate the arts, the pandemic has

been devastating. The Trust relies heavily on contributions and ticket revenues, and, with the closure of

the theatre, we are struggling to preserve and maintain the nearly 100-year-old historic community

asset without any consistent, viable income,” stated Westmoreland Cultural Trust CEO April Kopas. “It is

not only our organization that is suffering, but also local businesses, restaurants, and lodging partners

who rely on our arts patrons to infuse more than $12 million dollars annually into the local economy.

The community’s assistance is crucial to get us through this difficult time so that we can continue to

build a stronger, thriving cultural district.”

During the temporary closure, the Trust has continued to promote the arts through various initiatives.

Local artist performances were featured on social media channels, and TGIS (Thank Goodness It’s

Summer) free summer concerts were moved to the lawn of Greensburg Garden & Civic Center to allow

for greater social distancing while promoting regional musicians who were hit hard by the pandemic.

Over the summer, the Trust collected donations for the WCT Artists Fund and Westmoreland County

Community Food Bank to help those in need. With support from the Richard King Mellon Foundation,

the Trust launched a livestreaming bundle of services that affords subsidies to non-profit partners like

Westmoreland Symphony Orchestra and River City Brass to offer virtual concerts from The Palace

Theatre. This unique in-house service is available to all artists as a means to entertain patrons safely

while viewing at home.

“We know that with the community’s support the curtain will rise once again, and The Palace marquee

will welcome patrons back to the Cultural District to celebrate the arts together,” added Kopas.

For those that would like to give, donations to the “Keep the Arts Alive” campaign can be made online at

www.westmorelandculturaltrust.org or www.thepalacetheatre.org or by phone at 724-836-1123.